Users will soon have a updated setting that permits them to cut down on the volume of AI-made videos appearing in their streams. This move comes as the service disclosed that it currently hosts more than 1 billion AI-generated clips.
Trial and Implementation
The update is undergoing trials over the next few weeks before a widespread rollout. This development aligns with a rise in AI-generated material, driven by recent content generation software.
The Broader AI Trend
Studies have shown that nearly a tenth of the quickest rising channels on a competing service exclusively feature content made by AI. A significant portion of this output is classified as mass-produced AI material, a label for inferior, mass-produced content that is typically illogical or bizarre.
“We know from our community that many people enjoy content produced via AI tools, ranging from digital art to informative clips, and we want to offer the community the ability to adjust the amount of that, depending on their own preferences,” said a company executive.
Volume and Proportions
The service disclosed that there are now 1.3bn videos on its app tagged as AI-generated. Overall, over 100 million media items are uploaded to the app daily, making clips made by AI a relatively small percentage of its overall inventory.
User Control Features
Viewers will be in a position to decrease or raise the level of AI-generated videos they see by using the topic control option in the app and picking “AI-generated content”. Further subjects that can already be adjusted under the setting cover news, clothing, aesthetics, and choreography.
Content Labeling and Policies
Its policies require content makers to identify lifelike AI-made content, and it bans malicious deepfakes of celebrities or crisis events. Any believable artificial content that is unmarked can be deleted under its user guidelines.
Furthermore, the app will from now on add an “AI-made” tag to content made using its built-in AI features, or flagged by an cross-platform project for spotting content made by AI. This measure is designed to help prevent users from attempting to circumvent the disclosure requirement.
AI Literacy Programs
The platform is additionally introducing a $2 million awareness program for experts and groups to produce learning resources about ethical AI use. This project will assist educational bodies specializing in training coding and technology.
Platform Protection
TikTok has defended its safety measures, following controversy over intentions to make redundant hundreds of review team members in the UK. It is expected to reduce hundreds of positions in its trust and safety department in its British office, with trade unions and online safety experts raising concerns that staff are being displaced by AI moderation.
A company official clarified that people-led review would continue to be important, but AI can protect employees by filtering out the most harmful content before it has to be seen by staff. The platform announced a 76% decrease in disturbing and violent content seen by human moderators over the previous year due to reliance on its machine learning processes.
We believe it is crucial to balance staff and AI to keep the platform safe,” the official commented. “We’ll have people as part of that process, but we additionally believe it’s very important to minimize viewing of dangerous material as quickly as possible, which is where a lot of the machine support is really helping us process content quickly.”